Set a usable foundation
Record the approved logo, colours, typography and tone. Include examples of acceptable layouts rather than relying on abstract descriptions. Keep the source assets available to authorised contributors.
Adapt the composition
A website hero, social post and small advert have different space constraints. Preserve recognition while adjusting the layout to the format. Do not shrink a complicated design until the message becomes unreadable.
Check the words too
Service names, contact details and offers should agree across channels. Visual consistency cannot compensate for contradictory pricing or conditions. Use one approved source for important campaign information.
Review at realistic size
View each asset where customers will encounter it, including on a phone. Check contrast, logo legibility and the action link. Keep a simple review process so consistency survives routine content production.
Explore the next step
Read more about graphic design and social media marketing or contact our team with your requirements.
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A marketing brief for professional services