Define qualification
Agree what makes an enquiry relevant to the service. Criteria might include the requested work, service area and whether the business can respond meaningfully. Avoid changing the definition after seeing the results.
Compare the records
Check reported submissions against the actual enquiries received. Identify spam, duplicates and technical failures separately. Keep the review proportionate and protect customer information when sharing findings.
Look at the next step
A relevant enquiry may still fail to progress because of timing, scope or follow-up. Record broad reasons where practical. This helps distinguish a marketing issue from a service or operational issue.
Use the findings constructively
Improve the page, targeting or response process based on recurring patterns. Do not assume that lower enquiry volume always means worse performance. A smaller number of suitable conversations may be more valuable to the business.
Explore the next step
Read more about google ads and landing pages & one-page websites or contact our team with your requirements.
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A marketing brief for professional services